LEGO's Brick the Rules

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LEGO is an icon. And not just in the marketing world. LEGO has ingrained itself into our lives and our childhoods (and also in our adulthoods). As creatives, we’d love to work with them and be paid in LEGO, but our clients don’t need to know that, right?

LEGO was planning the launch of a new brand concept as well as a new range of 6 car models for 2022. What was really cool about them was that the collection was designed to be built as freely as you wanted, combining the bricks to come up with your own unique creations. No rules. No limits. So, we proposed a simple yet sticky concept: #BrickTheRules

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Film.